Shah Alam, 14 August 2025 – Automotive Corporation (Malaysia) Sdn. Bhd. (“ACM”), a member of the DRB-HICOM Group and the largest authorised ISUZU dealer in Peninsular Malaysia, has launched its newly upgraded showroom in Johor Bahru, Johor, marking another major step in the company’s nationwide transformation journey.
The showroom is the third ACM outlet to adopt the refreshed corporate identity, following the successful launches in Juru, Penang, and Kuantan, Pahang in June this year. This latest milestone underscores ACM’s continuous commitment to enhance its customer engagement, brand presence, and digital capability across its network.
The showroom was officially launched by Tomoyuki Yamaguchi, Chief Executive Officer of Isuzu Malaysia Sdn. Bhd, and Akkbar Danial, Head of Automotive Distribution, DRB-HICOM Berhad.
“The launch of ACM Johor Bahru is more than just a physical transformation — it represents our ongoing journey toward redefining the automotive customer experience. Through modern design and robust digital integration, we are delivering a premium and future-ready experience to our customers in the southern region of Peninsular Malaysia,” said Akkbar.
MODERN INNOVATIVE DESIGN TO ELEVATE CUSTOMER EXPERIENCE
The Johor Bahru showroom is designed to deliver an immersive, technology-driven experience. Visitors are welcomed with a large-format LCD display behind the reception counter showcasing ISUZU product highlights. Customer are guided through their journey using interactive tablets that provide up-to-date product information, replacing traditional brochures.
A Digital Corner, equipped with Virtual Reality and Augmented Reality, allows customers to explore vehicle features and enjoy virtual test drives. The showroom also features a newly enhanced vehicle delivery bay designed to provide a comfortable and memorable handover experience.
Taking centre stage is the ISUZU D-Max X-Terrain, positioned as the “Hero Car,” displayed with a purpose-built lighting backdrop. Complementing the experience are a branded ISUZU merchandise area, an achievement wall showcasing ACM’s milestones, and a refreshment lounge offering hospitality to visitors.
DIGITAL TRANSFORMATION: POWERING THE CUSTOMER JOURNEY
The three new showrooms reflect ACM’s strong focus on digital transformation to elevate both customer experience and operational excellence.
Among the key innovations are the successful implementation of the Workforce Management System, which streamlines service processes, improves staff productivity, and enables customers to receive real-time updates throughout their after-sales journey. Additionally, the company will be introducing a new Customer Relationship Management system, which will provide personalised services, deeper customer insights, and a more connected ownership experience.
“Our new CI and digital investments are not just about technology. They reflect who we are and what we stand for. We believe in building trust, moving fast with purpose, and driving innovation to continually delight our customers.
“Our new showrooms reinforce ACM’s role as a progressive and forward-thinking automotive leader, and underscores our unwavering mission to set new benchmarks in customer engagement and service excellence,” Akkbar said.